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Case 04 · Bateu Bet · Gamification product & CRM

A Gamification System
Players Come Back For.

I designed and launched a full gamification layer, from daily login to levels and rakeback, to give players a reason to return every day and deposit again.

Real product: medal challenges, level progress and level-up rewards

+6.8 pts2nd-deposit rate

+18%Redeposit rate

+22%Daily active users

+3.1 ptsM1 cohort retention

The mechanics

Seven mechanics,
one system.

Daily login

Check-in calendar with escalating rewards.

Vault

Rewards that accumulate and unlock.

Medals

Milestone achievements.

Levels

XP-driven levels with visible progress. At Bateu Bet they were themed as martial-arts belts with a mascot; names, colours and hierarchy are always defined with each casino's brand team.

Rakeback in chips

Cashback per game type that grows with each level.

Free spins & free flights

Slots and Aviator rewards.

Freebet campaigns

To drive the 2nd deposit and reactivation.

Real screens

Live in production,
not a concept.

Levels screen: bull mascot in a martial-arts gi, Blue Belt with 51% progress to Purple Belt, 1,531 XP to next level, and Coins, Gems and Diamonds balances — Levels: level progress, XP to next level and three currencies: Coins, Gems and Diamonds.

Rewards tree for a belt level: prize wheel, belt medal, upgraded store, cashback per game type, daily flights, birthday gems and upgraded daily login — Rewards tree: each level unlocks better perks: daily flights, prize wheel, birthday gems, upgraded store and higher cashback per game.

Daily check-in screens being designed in Figma: a redeem-complete confirmation and a monthly check-in calendar with escalating rewards — Daily check-in: designed in Figma and handed off to development.

1

Daily login and vault create a reason to open the app every day.

DAU

2

Freebets and level perks are timed right after the first deposit.

STD

3

Levels and rakeback reward continued play, so redeposits grow.

Cohort retention

The economics

Every reward has a price
and a return.

Gamification economics · engagement vs. reward cost DEMO DATA

Gamification economics dashboard: stickiness over time, realized RTP by game group, and performance, cost per player and ROI for each mechanic (demo data)

Rewards priced by realized RTP per game

A reward budget capped as a % of GGR

ROI tracked per mechanic, so what doesn't pay gets cut

Played by the rules

Responsible by design

Self-excluded players excluded from every mechanic
No mechanics that hide odds or terms
Caps on reward frequency

What I'd bring to your operation.

01

Design a gamification layer for your platform

02

Price rewards to protect margin

03

Measure ROI per mechanic

Want this for your brand?
Send me your numbers.

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