CRM Built From Scratch
FTD 37% → 72%.
A LATAM brand with no CRM operation. In two months I built the full lifecycle, from the first visit to reactivation, and nearly doubled first-deposit conversion.
Where players
were leaking.
Registrations were coming in, but there was no onboarding, no churn flows and no calendar campaigns. Fewer than 2 in 5 new registrations ever made a first deposit.
63% of new players left without depositing. After the rebuild, that fell to 28%.
A 7-day onboarding with
an offer for every new player.
-
D0
Day 0 · Welcome offerPop-upPush
-
D1
Day 1 · ReminderSMSEmail
-
D3
Day 3 · Rich offerRCSPush
-
D5
Day 5 · Follow-upEmailSMS
-
D7
Day 7 · Last callPushRCS
Why this offer works
Tiered offer: pushes the first deposit above the minimum instead of settling at the lowest value.
Real value on the top tier: chips per dollar grow at each tier (0.30 → 0.35 → 0.40), so "Best offer" is honest, not decoration.
Gamified reward instead of cash bonus: roulette chips cost less than a cash match and give the player a reason to come back.
Keeping new players active.
- Day 3Nudge
- Day 7Personalized offer
- Day 14High-value tournament
- Day 21Win-back
- Day 30Reactivation track
Calendar campaigns for the active base
High-value tournaments: main reactivation driver for churned players
Tiered cashback + store logic to raise recurrence and LTV
RCS launched as a new channel; email rebuilt for +20% CTR
Nearly 2× daily actives
in 8 weeks.
Responsible by design
- Self-excluded and blocked players removed from every journey
- Frequency caps on pop-ups and messages
- Clear offer terms on every incentive
What I'd bring to your operation.
Audit your FTD → 2nd deposit drop-off
Build onboarding and churn flows in Smartico or Fast Track
Gamified offers priced to protect margin