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Case 02 · Brazilian sportsbook & casino · Head of CRM

Sportsbook Intelligence
That Writes Its Own Audiences.

A platform that centralizes every bet, profiles every player and turns upcoming events into ready-to-launch CRM audiences.

Every bet, one place
Player profiling
Event-driven audiences
Auto creative requests
The problem

Betting data lived
in raw exports.

The CRM team couldn't see who to target before key events, and every campaign started from a manual spreadsheet.

Before · how a campaign started
bet_idplayerstakeoddsselection
8812…u_20…??1.85—
8813…—50??multi…
8814…u_31…—3.10??
  • No view of who bets on what, before the match
  • Audiences rebuilt by hand for every campaign
  • Creative briefs requested late, one by one
How it works

From raw bets to
ready-to-launch audiences.

  1. 1 Centralize bet IDplayerdatestakeoddsselectionsbet typeBet Builderbonusessettlement
  2. 2 Analyze

    Turnover, average ticket, sports, leagues, markets, odds and selections.

  3. 3 Profile & segment

    High rollers, frequent bettors, sport specialists, by lifecycle stage and behaviour.

  4. 4 Activate

    A sports-data API matches upcoming events with each player's betting history and automatically creates CRM audiences and ClickUp creative requests.

Overview · CRM opportunities DEMO DATA
Overview dashboard: house result over time and auto-generated CRM opportunities (demo data)
1

Data before campaigns: no audience is built by hand.

2

Events drive timing: the right player hears about the right match.

3

CRM and creative teams in sync: requests open automatically.

Example output

The calendar fills
its own CRM queue.

Each upcoming event becomes an opportunity: the matching audience is synced to the CRM and a creative request is opened for the design team.

Opportunities feed EXAMPLE
Champions League Finalin 3 days
2,418 football high rollers ✓ Audience syncedCreative request opened
NBA Opening Nightin 5 days
Basketball specialists · active last 30 days ✓ Audience syncedCreative request opened
Derby weekend · Bet Builderin 6 days
Frequent Bet Builder users · same league Audience building…
Illustrative example of the output format.
Stack

Built on tools the team already had.

CRM platformSmartico
Event dataSports-data API
Data warehouseBigQuery
Data platformDatabricks
Creative requestsClickUp
Played by the rules

Responsible by design

  • Blocked and self-excluded players never enter generated audiences
  • Frequency caps applied before activation

What I'd bring to your operation.

01

Unify your betting data for CRM

02

Event-driven audiences for your sports calendar

03

Automate the CRM → creative handoff

Want this for your brand?
Send me your numbers.

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