Three plays I use when an affiliate or expert brings their audience to a casino: read the cohorts, celebrate the player, and turn live streams into deposits.
Understanding when players deposit, return and churn, to decide where to act first.
68% of the base's deposits came from players in their first 30 days, so onboarding became the priority
An offer on the player's birthday to reactivate dormant players and reward active ones.
21% of dormant birthday players made a deposit within 7 days
Prizes handed out live, while the expert is streaming, to drive deposits in real time.
3x more deposits during live hours than the daily average