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Case 07 · Expert Marluce · Gamified weekly draw

Bilhete Premiado
+43% Deposits With One Simple Mechanic.

English: Winning Ticket

A weekly ticket draw for expert Marluce's audience: one rule anyone can understand, repeated every week across her channels.

The mechanic

One rule.
Every week.

Every BRL 15 deposited = 1 ticket for the weekly BRL 1,000 prize.

Deposits · before / after+43%
Without gamificationBRL 70K
With the ticket mechanicBRL 100K

Channels

  • Telegram
  • VIP group
  • Stories
  • Reels
  • Recurring communication
Bilhete Premiado case summary: +43% deposits, BRL 100K vs BRL 70K before, BRL 15 per ticket for a weekly BRL 1,000 prize
Played by the rules

Responsible by design

  • Self-excluded players removed from the draw and every communication
  • Clear draw terms and prize rules published every week

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